Designated Editor
Information-based arm of Designated Editor, dedicated to demystifying search marketing and advocating Clear-Clean-Concise-Content that humans LIKE reading!
The scoop on Designated Editor
After a decade-plus in newspapers, I'm finding my passion for journalism fulfilled in new media. An unquenched appetite for learning propels my quest to do best by my clients: whether it's writing and editing online content or developing, writing, and coaching blogs that capture and retain the interests of end-users.Syndicate
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We have to ask: Who are these people and how can we make it easy to buy? Rishad Tobaccowala: “Data Doesn’t Bleed” Keynote at OMMA Behavioral
Agencies, consultants, B2Bs need to listen to clients: They really want to know what their customers want
State of the market
- Too much plumbing not enough poetry
- Too much keeping an eye on money sources: VCs are not the answer
- Not possible to understand a person based on 6 pieces of data, mostly beyond behavioral
- We need to think much broader about people, need to be thinking both off and ...
Mobile, Local, Social, Personal: Google's answer to "The Future of Search" straight from Google Senior Agency Relations Manager Lisa Green
The Future of Search - Hosted at Google's Cambridge Office, Presented by Google Senior Agency Relations Manager Lisa Green and SEMPO BostonWorking Group
Search is being redefined by mobile, local, social, personal, augmented reality,
By a device revolution: Mobile phones
... << MORE >>Coming up on Feb. 5: "The Future of Search: Google's Perspective"
SEMPO Boston Working Group presents The Future of Search - Hosted at Google's Cambridge Office
Directly from event description:
"Many predictions have been made over the past few years regarding the future of search, and there is one perspective that just cannot be ignored: Google's.
"Join the SEMPO Boston Working Group on the morning of February 5th as Lisa Green, Senior Agency Relations Manager at Google, ...
<< MORE >>What's Next for E-Commerce? Further growth in SEO, Affiliate Marketing, Mobile, Social Media
MITX event 2/28/10 at Microsoft NERD
Center
What Will "E-Commerce 2.0" Look Like in the Next Few Years?
Speaker bios- Jeff Bussgang - General Partner, Flybridge Capital Partners (moderator)
- Tom Beecher -President and CEO, Mall Networks
- Brian Eberman - CEO, Avenue 100 Media Solutions
- Scott Savitz - CEO ...
Appyling appropriate Social Media strategy, stemming from a LinkedIn discussion
Fodder from a discussion on LinkedIn that showcases appropriate application of Social Media
Original post: Physicians vs. Social Media: What's your experience?
Talking with physician clients about adding social media into their marketing strategies ... there has been more resistance than acceptance. Some
of the resistance seems to be a lack of knowledge about the tools with questions like “What’s Linked-In?” Another issue is perceived value versus the time spent.
MarketingSherpa Chart: Why Consumers Friend or Follow Companies
A telling snapshot ....
Why Consumers Friend or Follow Companies
By Sergio Balegno, Senior Analyst
In reporting on this consumer study of social media use by consumers, MarketingSherpa makes reference to a group it's calling "Max Connectors" — those people with more than 500 social connections. They exemplify the new social consumer, and they’re especially valuable targets for marketing,at least in theory, because they can spread a positive brand or product experience so widely.
The motivations for consumers to track brands and companies through social media are generally predictable.However, there are exceptional aspects. Unlike our motivations for email or catalogs, getting a first or early look at features and products is at least as strong a motivation as beneficial pricing(that’s especially true of Max Connectors).
Another unique driver of social connectedness with companies is to "get to know" the company. Although other aspects of the Internet have already opened this arena up to scrutiny, social media accelerated the ability of individual consumers to monitor, communicate and comment on companies as citizens.
Why Consumers Friend or Follow Companies
By Sergio Balegno, Senior Analyst
In reporting on this consumer study of social media use by consumers, MarketingSherpa makes reference to a group it's calling "Max Connectors" — those people with more than 500 social connections. They exemplify the new social consumer, and they’re especially valuable targets for marketing,at least in theory, because they can spread a positive brand or product experience so widely.
The motivations for consumers to track brands and companies through social media are generally predictable.However, there are exceptional aspects. Unlike our motivations for email or catalogs, getting a first or early look at features and products is at least as strong a motivation as beneficial pricing(that’s especially true of Max Connectors).
Another unique driver of social connectedness with companies is to "get to know" the company. Although other aspects of the Internet have already opened this arena up to scrutiny, social media accelerated the ability of individual consumers to monitor, communicate and comment on companies as citizens.
What does 2010 hold? Timeless tips for Search Marketing, SEO, and Social Media
We've come along way here at Designated Editor! From fumbling around for a focus to honing in on search marketing and social media.
Along the way, I've posted what I've gathered and learned in this crash course on remaining relevant to my clients and prospects.
Gentle readers, I'm sure, can see where the puzzle pieces have dropped into place. Ideally, the puzzle that readers unbox has a thousand or so fewer pieces. Or perhaps the frame is complete, and it's a matter of you customizing the image to suit your goals.
Liberally borrowing from the late Senator Ted Kennedy's autobiography "True Compass," the metaphor also relates to Search Marketing, Search Engine Optimization, and Social Media.
True North When Navigating Search Marketing and Social Media
Timeless Search Marketing and Social Media Tips
These tips will outlast any link-building, SEO, or other short-term techniques.
Feel free to disagree; your comments and insights are most welcome!
Wishing you a wonderful 2010, however you define it,
Suzanne
Along the way, I've posted what I've gathered and learned in this crash course on remaining relevant to my clients and prospects.
Gentle readers, I'm sure, can see where the puzzle pieces have dropped into place. Ideally, the puzzle that readers unbox has a thousand or so fewer pieces. Or perhaps the frame is complete, and it's a matter of you customizing the image to suit your goals.
Liberally borrowing from the late Senator Ted Kennedy's autobiography "True Compass," the metaphor also relates to Search Marketing, Search Engine Optimization, and Social Media.
True North When Navigating Search Marketing and Social Media
- Providing people with the information they're seeking or searching for.
- Giving your clients and prospects the bearings with which to engage with you.
- If they're not interested, you've saved yourself time.
Timeless Search Marketing and Social Media Tips
- Be up-front about who you are and what you do.
- Use the words that searchers are using.
- Be honest. No one likes being mislead.
- Be yourself. People do business with people, not institutions.
- Provide useful information in a concise manner.
- Consider how you like to be treated and pay it forward.
- If you're not sure, ask for advice.
- Be considerate of people's time: Don't make them wade through too much text.
These tips will outlast any link-building, SEO, or other short-term techniques.
Feel free to disagree; your comments and insights are most welcome!
Wishing you a wonderful 2010, however you define it,
Suzanne
Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects
Jonathan Kranz's tools and tips for communicating with clients and prospects at New England Expo for Business
E-NEWSLETTERS
- Not for: buying lists, need to build one
- Use it for: visited site, talk on phone, downloaded something —- INVITE THEM
- Make them short & simple: they’ll either read immediately, later never comes
BLOGGING
Old think: should ... << MORE >>Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Chris's background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Blogs make great content: Search engines want fresh content, link-building is less important because it's been so abused
Compendium
- Is designed for marketers who don’t want to mess with technology
- Takes keyword research, establish various blogs for ...
Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Battle of the blog comparable to the battle of the bulge: You know you should eat right and exercise. Great content requires frequency and diligence "http://compendiumblogware.com/">— Compendium Blogware founder Chris Baggott at the "http://www.meetup.com/BostonSEO/">Boston SEO Meetup
Chris's background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Today, web-based software provides everyone the tools that only big companies had previously.
... << MORE >>
