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Stephen Jenvey on social media: “This Is R&D. Fail Fast, Fail Often” at Boston AMA’s “Implementing Social Media Into Your Strategic Marketing Plan”

Boston AMA’s “Implementing Social Media Into Your Strategic Marketing Plan”  April 30

Stephen Jenvey, Partner & Social Media Consultant, b4south

Have to believe in what you’re doing and measure everything do. This is R&D. Fail fast, fail often, build credible data, it speaks for itself


Justin Levy, General Manager, New Market Labs

Can’t start and then 3 months later stop. Have to hussle and engage. Listen is the most important thing you can do. Get on those sites to save your name and business brand

Don’t look for experts, look for the people who hussle & execute


Mike Lewis, VP of Marketing, Awareness Social Media Marketing

Capture data, awareness system, tied into database, know much more about clients, can integrate basic profile info & behavioral info: what they’re posting, what they’re buying,
JetBlue using SM the right way


Jay Welz, VP of Marketing, Dana Farber
Twitter person has a voice, is more personal, have polls, what should we do with this or that

Hired people who didn’t even have Facebook or Twitter accounts

Twitter: don’t ask for money, build awareness, check out video

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This entry was posted on Thursday, May 14th, 2009 at 7:51 pm and is filed under Boston Social Media groups, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Stephen Jenvey on social media: “This Is R&D. Fail Fast, Fail Often” at Boston AMA’s “Implementing Social Media Into Your Strategic Marketing Plan””

  1. Medical Alert says:
    May 5, 2010 at 7:21 am

    Thanks for the article/info. Just read the strategic marketing plan. I must say its rather insightful. I like the “fail fast” motto, it seems to be very fitting considering you have to dive into it and learn from your mistakes.

    Reply
  2. Suzanne of Designated Editor says:
    May 9, 2010 at 12:10 am

    This really resonated with me, too. Things are simply happening too fast to rally all kinds of data that likely you’re using to convince others (or yourself) that you’re right. Time better spent is asking people what they want; thankfully technology makes such efforts fairly simple.

    Reply

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