Tons of information from Brian Solis. First we’ll start with some tools for keeping up. See conversationprism.com, but Brian tackles the concept of conversations and how to monitor them for engagement and/or monetization.
This is the first segment of his talk at Affiliate Summit East.
Start w listening and observing
- It’s more than just sharing coupons
- The conversation is bigger than Twitter
- Go find the conversations that matter to your business and your target group
- Most overwhelming part of starting is just starting, the larger the company, the bigger the project
Tools for monitoring
- friendfeed
- collecta: document real-time activity
- backtype
- peoplebrowsr: Tweetdeck for every social network
- backtweets: helps to try to assess whether your links are being passed on: tinyurl etc.
On any social media site 90% of the people read, 9% share (blog comments), 1% create
Companies are/should dedicate teams to monitoring Twitter
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