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Social media is simply trust – Peter Shankman, Founder of HARO – Help a Reporter Out


Social media is simply trust, previously known as reputation management

Peter Shankman, Founder of HARO – Help a Reporter Out
@ Affiliate Summit East 09

Peter Shankman keynote video available

Learn how to write

  • 80% of communications will be written
  • You have 1 paragraph to nail the reporter, the buyer, whoever you’re trying to connect with
  • Learn how to write, with brevity, and you will increase your sales


If they’re at your site + you can’t hook them with our writing = you will lose the sale

You’re creating top-of-mind presence

Social media is trust, everything you do, everyone will know what you’re doing, so have to be honest

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This entry was posted on Wednesday, August 12th, 2009 at 10:27 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Social media is simply trust – Peter Shankman, Founder of HARO – Help a Reporter Out”

  1. peter says:
    August 13, 2009 at 1:08 am

    Actually, I’ve got nothing to do with the biz coach – I just run HARO. :)

    Reply
  2. Suzanne of Designated Editor says:
    August 13, 2009 at 1:22 am

    Thanks for the correction! i enjoyed your talk yesterday, Suzanne

    Reply
  3. Mike says:
    August 15, 2009 at 6:02 pm

    You are the MASTER of Brevity, Suzanne. You should create a SHORT ebook on BLOG WRITING… charge $19.99 for it… and give me a version FREE so I can write a testimonial! lol. :)

    Reply
  4. Suzanne of Designated Editor says:
    August 16, 2009 at 7:55 pm

    Hi Mike,

    Y’all are missing the speakers’ quips and humor, but I do try to honor readers’ time … or lack thereof!

    Thanks again,
    Suzanne

    Reply
  5. improve memory power says:
    October 10, 2009 at 6:00 am

    I agree that social media helps a lot.But i am also sure most people would agree that it does not work for everybody.If a brand gets involved in SMM,then the whole process has already got a huge bias.

    Reply
  6. Omega Seamaster says:
    October 21, 2009 at 6:17 am

    I agree that social media helps a lot.But i am also sure most people would agree that it does not work for everybody

    Reply

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