Information-based arm of Designated Editor, dedicated to demystifying search marketing and advocating Clear-Clean-Concise-Content that humans LIKE reading!

The bad, good and opportunities for the franchise market and search marketing

Search Engine Optimization
The new marketing frontier for franchise organizations
Presented by Bob Brown, COO MediaRight Technologies
New England Franchise Association

Franchisor challenges

  • Keyword competitiveness  “Franchise Opportunity” “Business Opportunity”
  • Pay Per Click (PPC) effectiveness
    • Expensive
    • PPC $8 for franchise, other markets $1
    • Compete with franchise brokers


Possible solutions: Organic search

  • Google values: relevant content
  • Links: votes of confidence
  • Establish expertise
  • Main site
  • Landing pages
  • Squidoo, Hub pages
  • Blogs (on and offsite)
  • Article mining
  • Videos
  • Directory listings
  • Social media


Need to have a broader Adwords campaign so you remove competitors from the field

Opportunities

  • Add more content
  • Create and sustain a blog
  • post articles, video + press releases


Encourage franchisees to link back to main site
Create consistent content creation process
Unique opp: share content, link, franchise assns
Article marketing: opp to talk to clients and prospects
Educate consumer on problems, mistakes to avoid, misconceptions, solutions

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This entry was posted on Monday, September 21st, 2009 at 8:59 pm and is filed under search marketing verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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