Designated Editor

The New Socialism: Content Owners’ Undoing?

Andrew Heyward, Senior Advisor, Marketspace LLC
Panelists

Neil Ashe, President, CBS Interactive
Ben Edwards, Publisher, Economist.com
Eric Hippeau, CEO, The Huffington Post
Martin Nisenholtz, SVP, Digital Operations, The New York Times Company
James Pitaro, VP and Head of Media, Yahoo! Inc.

Neil Ashe CBS Interactive

• Better content is bigger

Bed Edwards Economist.com:

• Trust people I know and people like me
• Clients value the quality of economist subscribers
• Gathering, sharing, connecting, virtual events

Eric Hippeau Huffington Post

• Never been easy to create quality content
• What are you uniquely delivering to the marketplace?
• Size is important, relying on adsense, difficult to make money

Martin Nisenholtz NYT.com

• If you can create highly contextual, vertical-oriented quality content, can monetize very well, Adsense needs to know how to monetize it
• NYT mistakes: missed the whole Search business, shut down New York Today

James Pitaro, VP Head of Media Yahoo

• Sustain properties as destinations: Yahoo Finance
• Invest in content, producing original content, unique ID, especially sports
• Focus needs to be on audience experience, reaffirmed commitment to stay fee-free
• Some ppl can get away w/ charging, users want to remove riffraff, prefer to pay to communicate w/ sophisticated group of alumni

Martin Nisenholtz NYT.com
Dual revenue streams is the way to make these businesses work: adv and subscribers

Live post, Twitter, all-around accepted now, soon going to be expected

More notes from OMMA New York 2009:

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Transforming Social Media Connections Into Qualified Leads at OMMA Global

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