Designated Editor

Transforming Social Media Connections Into Qualified Leads at OMMA Global

Moderator: David Honig, Advisor and Co-founder, Media6degrees, Inc.

Panelists  
Brian Halligan, CEO and Co-Founder, HubSpot
Zephrin Lasker, Founder & CEO, Pontiflex, Inc.
Mark Moran, Founder & CEO, findingDulcinea

Brian Halligan:
How organic gets the pull

•     Really active doesn’t work well
•     Remarkable blog w great content
•     Then market the content thru Twitter

1.    Create great content
2.    Optimize for Google and Twitter
3.    Market it
4.    Measure the various pipelines

Mark Moran:

• Need to understand your business and what you want to gain from the campaign
• There’s no one answer for everyone, take one, implement, measure and see which works best
• What’s the value of one customer for you
• How many potential customers are on Twitter, etc.

David Honig:
Marketing changed enormously, you can participate in the conversations, better track those links, but what does it mean to your brand?

More posts from OMMA Global

How the New Socialism Is Destroying the Old Capitalism with Terence Kawaja, GCA Savvian Advisors at OMMA Global

How Dunkin Does Social … mmm donuts at OMMA Global

Related posts:

1. The New York Times Meets the Social Web
2. Stephen Jenvey on social media: “This Is R&D. Fail Fast, Fail Often” at Boston AMA’s “Implementing Social Media Into Your Strategic Marketing Plan”

This entry was posted on Tuesday, September 22nd, 2009 at 3:44 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.