Designated Editor

Blogging approaches and tips from — Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

• Is designed for marketers who don’t want to mess with technology
  
• Takes keyword research, establish various blogs for each keyword
  
• Software organizes blog posts for you

• Every post should be written to your keywords
  
• Be aware you’re creating an impression of credibility
  
• Write 100 to 150 words then move on
  
• Have good call to action, willing to buy after reading your blog
  
• Need to give someone a way to go forward or will bounce away
  
• Have a page about a topic and each page should be only one topic

• Most blog readers are first-timers, very few are subscribers
  
• People are telling you their problem, really blogging for 1st-time visitors
  
• People want to read how you’ve solved a problem like mine
  
• Talk in language of your customer, talk about what you’ve done
  
• Talk about what the customer cares about
  
• Be pithy
  
• Have bold calls to action

More posts from the Boston SEO Meetup

“Greatcontent isn’t great unless people see it” How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising

Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup

http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips–boston-seo-meetup.aspx

http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch–seo-meetup–2d-of-2-parts.aspx

How he’s made millions: Amit from SuperAffiliateMindset.com and PPC Classroom

Battle of the blog comparable to the battle of the bulge: You know youshould eat right and exercise. Great content requires frequency anddiligence — Compendium Blogware founder Chris Baggott at the Boston SEO Meetup

Paid vs organic search

• PPC target tons of keywords
  
• Organic = Most websites can only draw traffic on maybe 100 keywords
  
• Problem = How do I win 10,000 terms?
  
• Blogs work so well for search, titles are really important
  
• Blogs lend lots of authority

Web content hierarchy

• Most blogs organized improperly
  
• Organize your content so entries will be posted to the correct tightly focused blog that’s based on what you’re targeting
  
• Website is a legacy of old media = old ways of cataloging
  
• Websites designed like a magazine, no one coming into your homepage anymore
  
• Think about sitemap pyramid that there’s a big funnel, need a page for each keyword, titled, focused on that keyword
  
• Send right message to right person at the right time

More posts from the Boston SEO Meetup

“Greatcontent isn’t great unless people see it” How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising

Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup

http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips–boston-seo-meetup.aspx

http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch–seo-meetup–2d-of-2-parts.aspx

How he’s made millions: Amit from SuperAffiliateMindset.com and PPC Classroom