Blogging is like the battle of the bulge -Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Battle of the blog comparable to the battle of the bulge: You know youshould eat right and exercise. Great content requires frequency anddiligence — Compendium Blogware founder Chris Baggott at the Boston SEO Meetup
Chris's background is direct marketing and the catalog industry; he previously founded Exacttarget, in essence emailing for drycleaners
Today, web-based software provides everyone the tools that only big companies had previously
Social Media comprises 16% of online activity
Individual searches are up, but no one is searching for your domain don't waste time on branding
Searchers need someone to solve their problem TODAY.
Hard to predict how someone will describe his problem = lots of terms that people use for what you have
Paid vs organic search
- PPC target tons of keywords
- Organic = Most websites can only draw traffic on maybe 100 keywords
- Problem = How do I win 10,000 terms?
- Blogs work so well for search, titles are really important
- Blogs lend lots of authority
Web content hierarchy
- Most blogs organized improperly
- Organize your content so entries will be posted to the correct tightly focused blog that's based on what you’re targeting
- Website is a legacy of old media = old ways of cataloging
- Websites designed like a magazine, no one coming into your homepage anymore
- Think about sitemap pyramid that there’s a big funnel, need a page for each keyword, titled, focused on that keyword
- Send right message to right person at the right time
More posts from the Boston SEO Meetup
Blogging approaches and tips from Compendium Blogware founder Chris Baggott at the Boston SEO Meetup"Greatcontent isn’t great unless people see it" How social is search andsearch is social with Stuart Foster of The Lost Jacket scout agency forMullen Advertising
Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup
http://blog.designatededitor.com/2009/07/15/create-great-content-with-byron-white-of-idealaunch-and-lifetips—boston-seo-meetup.aspx
http://blog.designatededitor.com/2009/07/21/create-great-content-byron-white-of-idealaunch—seo-meetup—2d-of-2-parts.aspx
How he's made millions: Amit from SuperAffiliateMindset.com and PPC Classroom
Posted by Suzanne of Designated Editor at 11/16/2009 2:26 PM 
Categories: Blogging
Tags: blogging Chris Baggott content creation corporate communications corporate blogging Compendium inbound marketing social media
Categories: Blogging
Tags: blogging Chris Baggott content creation corporate communications corporate blogging Compendium inbound marketing social media
Thank you Boston SEO for having us present and take part in the round table discussion. It was a great event and I personally encourage any SEOers in the Boston area to attend this meetup.
Reply to this
Basically, they want to apply the same evolution that organic search experience with the introduction of universal search to paid search ads. I predict that product listings will be the most common example of this in 2010.
Reply to this
Hi and thanks for contributing. Always great to hear what other pros are thinking, especially when it comes to what Google is up to! Barring unforeseen circumstances, I'll be reporting on a Google presentation at Google in early Feb. Stay tuned! Thanks again, Suzanne
Reply to this
Search engine marketing is hot. The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. We believe search is actually gaining some market share from other types of online marketing.
Reply to this
Hi and thanks for your sharing insights ... wondering which element of online marketing is taking the biggest hit as a result of search? Readers, please chime in! -Suzanne
Reply to this