Jonathan Kranz's blogging and newsletter tips for communicating with clients and prospects
Jonathan Kranz's tools and tips for communicating with clients and prospects at New England Expo for Business
E-NEWSLETTERS
- Not for: buying lists, need to build one
- Use it for: visited site, talk on phone, downloaded something — INVITE THEM
- Make them short & simple: they’ll either read immediately, later never comes
BLOGGING
Old think: should we or shouldn’t we? Yes, you shouldExplore thought-leadership matters, news,
What’s the strategy?
Monitor? → Look at the sphere,
Just one thought leader: popular speaker? → give that person a blog
Multiple contributors: → setup guidelines
Mange comments: bad comments, address them or not
Promote it?
Guest speakers
Do you need to have your own blog to be a blogger? Get more traffic elsewhere than own blog
Be present where other readers are
Keep message consistent
Mirror customers' concerns
- Offer info of real value: expertise and experience they can use
- Spread around where applicable on your site
- Social media: think about it strategically
- Where are people who are interested in this content gathered?
More from Jonathan Kranz
"Yourwebsite should be like a party: When people show up offer a drink —"Copywriting for Dummies" author at New England EXPO for Business
Effective e-Books step-by-step by Jonathan Kranz "Writing Copy for Dummies" at New England EXPO for Business"Desire plus danger equals drama" Jonathan Kranz shows how you can have a superb eBook too
"Content is more important than ever before" Jonathan Kranz at New England EXPO for Business
Posted by Suzanne of Designated Editor at 12/21/2009 9:07 AM 
Categories: Content
Tags: copy writing AMA Jonathan Kranz content writing Writing Copy for Dummies New England EXPO for Business
Categories: Content
Tags: copy writing AMA Jonathan Kranz content writing Writing Copy for Dummies New England EXPO for Business
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