Designated Editor

We’ve come along way here at Designated Editor! From fumbling around for a focus to honing in on search marketing and social media.

Along the way, I’ve posted what I’ve gathered and learned in this crash course on remaining relevant to my clients and prospects.

Gentle readers, I’m sure, can see where the puzzle pieces have dropped into place. Ideally, the puzzle that readers unbox has a thousand or so fewer pieces. Or perhaps the frame is complete, and it’s a matter of you customizing the image to suit your goals.

Liberally borrowing from the late Senator Ted Kennedy’s autobiography “True Compass,” the metaphor also relates to Search Marketing, Search Engine Optimization, and Social Media.

True North When Navigating Search Marketing and Social Media

• Providing people with the information they’re seeking or searching for.
• Giving your clients and prospects the bearings with which to engage with you.
• If they’re not interested, you’ve saved yourself time.

Timeless Search Marketing and Social Media Tips

• Be up-front about who you are and what you do.
• Use the words that searchers are using.
• Be honest. No one likes being mislead.
• Be yourself. People do business with people, not institutions.
• Provide useful information in a concise manner.
• Consider how you like to be treated and pay it forward.
• If you’re not sure, ask for advice.
• Be considerate of people’s time: Don’t make them wade through too much text.

These tips will outlast any link-building, SEO, or other short-term techniques.

Feel free to disagree; your comments and insights are most welcome!

Wishing you a wonderful 2010, however you define it,
Suzanne

This entry was posted on Tuesday, December 29th, 2009 at 3:05 pm and is filed under Predictions and trends. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.