Designated Editor http://blog.designatededitor.com Dedicated to demystifying effective Content, Search Marketing, and Social Media Strategy Fri, 30 Jul 2010 20:20:02 +0000 http://backend.userland.com/rss092 en Social Media strategy tools & presentation to National Association of Professional Women Providence http://blog.designatededitor.com/2010/07/social-media-strategy-tools-presentation-to-national-association-of-professional-women-ri/ Blog and content strategies with Stephen Turcotte of Backbone Media at the Boston SEO Meetup Blog and content strategies with Stephen Turcotte of Backbone Media
October meeting of Boston SEO Meetup

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Backbone Media, started 1996, didn’t realize were doing content strategies

Content strategy

    Taking something you already have, know about, that your customers are interested in and make it useful to them

Every strategy starts with a goal

  •     Who are your customers
  •     What are they looking for?
  •     Solutions? 

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