Designated Editor

Social media = talking to people

Social media = NOT a new way to run horrible ads

Social Media enables us to see that other people are awesome. But if you suck, you suck worse on social media -Scott Stratten, UnPresident, UnMarketing (Twitter @UnMarketing) wrapped up an hour ago at Affiliate Summit East 2010.

Words to post by

• Marketing isn’t a task or to-do list. It’s every single time you have a touchpoint with any audience.
• Build a following and friendships before you ask for anything.
• Invest time before you try to pull.
• Don’t say or do or post anything that you don’t want to see on a billboard.
• Take the time to write custom messages for Twitter and Facebook *each.*

Once you choose a social media platform (Twitter/Facebook etc.), here’s what to expect

3 stages of platforming

1. Traction – getting people to pay attention, start conversations
2. Momentum – when you get invited into conversations
3. Expansion – Have to play to small crowd until you get the big time

Stratten Tweeted 10K times before pitching anything; 38,000 of his Tweets were @replies to other people, meaning 75% of @UnMarketing Tweets were conversations.

Convert your corporate sensibilities

• Better for your video to be on someone else’s blog than to promote yourself — let it go.
• Why we have to listen – 98% of people will complain online, not directly to you, so at least listen.
• Can’t control the troll? Take the high road 99% of the people are watching and seeing.
• If you haven’t found the creepy dude at the event, you are the creepy dude at the event!